The Novi Vinodolski Riviera is located in the central part of Northern Hrvatsko primorje. And the town of Novi Vinodolski, which developed from the old fort of Novigrad that used to belong to the noble Frankopan family, stands right in the middle of this Riviera. This political and cultural centre of the former Principality of Vinodol (Vinodol – Vallis vinearia) is the cradle of the Mažuranić family of renowned writers, proudly preserving the memory of Vinodol Law from 1288, the oldest Croatian legal text written in the cursive Glagolitic script. Thanks to the area's evergreen vegetation and mild Mediterranean climate, clean air and clear sea, Novi Vinodolski was declared one of the region's first holiday resorts in 1878, shortly after Opatija.


The old part of the town is characterised by the typical Primorje architecture of stone buildings with white façades and red roofs, gently rising from the sea level up the hill, to where the church and the tower seem to watch over their surroundings. The specific panorama of the town is what made Novi Vinodolski recognisable in the past. This is what it still looks like today, and will probably remain in the future.


The very spirit of the town of Novi Vinodolski is its rich cultural heritage: the dilapidated walls of the Lopsica Roman fortress, the ruins of the former Pauline monastery, the Frankopan castle with its tower, the cathedral, the church of the Holy Trinity and the church of St. Marin on the small island of the same name, the house of the Mažuranić brothers, the public reading room and library from 1845, the local museum, Turnac town gallery, the unique Glass Chapel, the old part of the town, and the preserved authentic folklore of this region.


The traditional hospitality of the local people, crystal clear sea, choice of beaches, absence of industrial pollution in the town and its surroundings, numerous vineyards, places to hunt, fresh mountain breezes blowing gently from the woods into the town's immediate hinterland, well-tended cycling and hiking trails, belvederes and promenades – all these features give Novi Vinodolski Riviera invaluable ecological advantages, especially for the development of tourism, hotels and restaurants.


Novi Vinodolski Riviera stretches along approx. 25 kilometres of the coast; in addition to the town of Novi Vinodolski, it includes the coastal villages of Povile, Klenovica, Smokvica and Sibinj.